Why You Need More Than a Shopping Cart

The customer experience you provide is THE critical differentiating factor between you and your competitors. According to the experts, it’s what sets your online business apart in the world of fierce online competition. Learn what customer experience management - CXM - is and why it's essential for today's e-business.

In this white paper you get an in-depth look at what it means to have a great customer experience on the web and what you should do to improve your eCommerce website - NOW.  With real data on real customers, you can utilize best practices for e-business when you use insights into content marketing, personalization, and guided selling.  This paper also explains how integration with your backend systems, such as ERP, CRM, and PIM, allows you to offer the customer experience features that outshine your competition.

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