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The Secret Sauce to Successful B2B Online Selling with Microsoft Dynamics AX and NAV

sauce B2B online selling microsoft dynamics nav ax

 

Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know.  Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling.  They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.

But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition.  And then it’ll be your competition that is sitting down.  On yachts.  Drinking champagne.

Here are some quick facts about online selling from MarketingProfs:

  • 68% of B2B buyers now buy products online
  • 94% of B2B buyers do research online before they make a purchase
  • 83% of buyers use the vendor’s own website (!)
  • 77% use Google to find the information they want

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Microsoft Dynamics NAV 2016 – Follow These 3 Tips for a Successful Launch

Planning Microsoft Dynamics NAV 2016 Implementation

Our partner ArcherPoint knows NAV.  Dynamicweb’s own eCommerce and online marketing solution integrates seamlessly with Dynamics NAV and other ERPs, but what about implementation of NAV itself?  What does it take to have a successful implementation of your new Microsoft Dynamics NAV 2016?

ArcherPoint recently shared a blog post about what it takes to be successful.  Based on a case study of one of their clients, ArcherPoint boiled down their successful NAV launch to three T’s:

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The Eyes Are the Windows to the Sale: Online Video B2B Marketing

eyeball money online b2b marketing video

 

Humans are visual creatures.  That’s why we have two eyes and only one…  um…  nose.  (Okay, we have two nostrils.)  Anyway, what we see has a huge impact on what we buy, which makes video an effective tool to add to your kit of B2B online marketing.

According to the “B2B Demand Generation Benchmark Report” from Software Advice, videos are the most-used type of content among the 200 B2B marketing professionals surveyed.  92% of respondents use videos in their B2B online marketing.  But everyone with two eyes and two nostrils knows that usage percentages aren’t everything.  Video was also most-commonly cited as producing a very high amount of leads.

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Digital Transformation – Helpful Stats to Help You Conquer Your eCommerce Challenges

chess eCommerce conquer overcome digital transformation

 

This week, we have been analyzing the comprehensive report from The Altimeter Group about how companies use digital transformation to revolutionize their customer experience.  This digital transformation results in more leads, more sales, more conversions, more traffic, and more sunshine and rainbows. 

In the first post of this series, we identify digital transformation as a complete effort, from technology to brand-new business objectives, to improve the customer experience.  In our second post, we discuss what your online and eCommerce customers want from you.

In this final post on digital transformation, we will identify how to overcome the key challenges that prevent businesses from totally optimizing their customer experience and reaping the benefits.

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Digital Transformation – What Does Your eCommerce Customer Want?

maze labyrinth customer experience

 

This week, we are dedicated to digital transformation, which is the optimization of the entire customer experience across every touchpoint.  Our previous blog post discusses the myriad benefits, including more leads, more conversions, more traffic, more customer satisfaction, and more.

To optimize the entire customer experience, end-to-end, you need to first answer the question:  What do your eCommerce customers want? 

  • Accurate and up-to-date information
  • The ability to search your site with whatever device they choose (smartphone, tablet, or desktop)
  • Consistency in a high-quality customer experience

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