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The Secret Sauce to Successful B2B Online Selling with Microsoft Dynamics AX and NAV

sauce B2B online selling microsoft dynamics nav ax

 

Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know.  Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling.  They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.

But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition.  And then it’ll be your competition that is sitting down.  On yachts.  Drinking champagne.

Here are some quick facts about online selling from MarketingProfs:

  • 68% of B2B buyers now buy products online
  • 94% of B2B buyers do research online before they make a purchase
  • 83% of buyers use the vendor’s own website (!)
  • 77% use Google to find the information they want

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7 Digital Marketing Discoveries from Gartner (and 7 Lessons to Learn)

gartner research ecommerce digital marketing

 

*sniffle*  Digital marketing is all grown up.  We remember when digital marketing was taking its first steps, and now look at it!  At least we still have the baby pictures.

A new report from Gartner, “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”  examines the maturation of digital marketing.  This new study takes a look at the current environment for digital marketing, eCommerce, and their intersection with the physical retail space

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Danger Ahead: How to Use Email to Increase eCommerce Sales

action climber email marketing danger

 

Email marketing is a powerful and dangerous tool for eCommerce.  In the best case scenario, email is used to persuade, acquire, and retain eCommerce customers.  Email lets you communicate with your leads anytime, wherever they are.  Especially because your emails probably arrive in their pocket (on a mobile device.)

On the other hand, the way you handle email marketing could tarnish your brand image.  Too many emails, and you are seen as a spammy annoyance.  Irrelevant emails make your customers feel as if you don’t know or (worse) don’t care about what they actually want.

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5 Quick Tips to Sell More with B2B eCommerce and Dynamics AX or NAV

sailboat speed sell more b2b ecommerce

 

B2B sales often have longer cycles than B2C.  Despite this, B2B sales teams, B2B marketing teams, and their loyal IT teams move at a breakneck pace.  We understand that, so let’s not even waste your time with an intro.

Here are 5 quick tips to sell more with B2B eCommerce and Dynamics AX or NAV.

  1. Have a Plan. Before you take a look at the tactics to increase your conversions, create a B2B eCommerce strategy. Know your target segments.  Know who your customers are, and know which customers buy which products.

As the wise Sun Tzu once said, “eCommerce is a river.”  We’re not sure what that means, but a documented digital strategy is a big help towards raising your conversion rates.

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Do Your e-Business Customers Have “Tells” that Make It Easier to Sell?

Poker

 

Have you heard the expression, “You have to play with the cards you’re dealt”?  In poker, as in e-business, there’s a bit of luck to the game.  But think beyond the aces and spades.  There are other players besides yourself at the table.

Top poker players learn to read their opponents.  That’s how they know when to hold ‘em and when to fold ‘em.  When a poker champion sees a “tell,” or some indication of the type of hand his opponent, they know whether the opponent has a Royal Flush or just a bluff.  This is one way top poker players stay consistent winners in a game of luck.

If you want to stay consistent in the world of eCommerce, you don’t want to rely on luck either.  For your e-business to raise conversion rates and engage more customers, one of your first objectives should be to deliver more relevant products and content to its prospects and customers.  The more relevant these recommendations are, the better chance of a transaction.

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