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7 Digital Marketing Discoveries from Gartner (and 7 Lessons to Learn)

gartner research ecommerce digital marketing

 

*sniffle*  Digital marketing is all grown up.  We remember when digital marketing was taking its first steps, and now look at it!  At least we still have the baby pictures.

A new report from Gartner, “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”  examines the maturation of digital marketing.  This new study takes a look at the current environment for digital marketing, eCommerce, and their intersection with the physical retail space

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Danger Ahead: How to Use Email to Increase eCommerce Sales

action climber email marketing danger

 

Email marketing is a powerful and dangerous tool for eCommerce.  In the best case scenario, email is used to persuade, acquire, and retain eCommerce customers.  Email lets you communicate with your leads anytime, wherever they are.  Especially because your emails probably arrive in their pocket (on a mobile device.)

On the other hand, the way you handle email marketing could tarnish your brand image.  Too many emails, and you are seen as a spammy annoyance.  Irrelevant emails make your customers feel as if you don’t know or (worse) don’t care about what they actually want.

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Top 3 Tech Trends for SMBs in 2016

technology tech trends ecommerce 2016

 

If you’re a small or medium-sized business, you always want to stay several steps ahead of the competition.  Every step counts, which is why it’s so important to keep up with the most recent trends.

Our friends at ArcherPoint have a great new blog post with the top three tech trends for SMBs in 2016.

Here’s a quick rundown of the top trends that give you the competitive edge:

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What You Ignore When You Talk About Optimizing Your Customer Experience

lost wallet

 

If you talk about optimizing your customer experience, you’re already a step ahead.  With options that span from online self-service to mobile devices to social media to email to in-store experiences, it’s a daunting task to optimize each touchpoint for your prospects and customers.  Especially when each touchpoint is expected to recognize and identify the preferences and histories of each consumer for a seamlessly consistent experience.

The optimization of each touchpoint presents a very real opportunity for more leads and more sales.  Customer experience optimization is a true competitive advantage.  But the key to successful optimization often gets overlooked…

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Digital Transformation – What Does Your eCommerce Customer Want?

maze labyrinth customer experience

 

This week, we are dedicated to digital transformation, which is the optimization of the entire customer experience across every touchpoint.  Our previous blog post discusses the myriad benefits, including more leads, more conversions, more traffic, more customer satisfaction, and more.

To optimize the entire customer experience, end-to-end, you need to first answer the question:  What do your eCommerce customers want? 

  • Accurate and up-to-date information
  • The ability to search your site with whatever device they choose (smartphone, tablet, or desktop)
  • Consistency in a high-quality customer experience

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