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The Secret Sauce to Successful B2B Online Selling with Microsoft Dynamics AX and NAV

sauce B2B online selling microsoft dynamics nav ax

 

Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know.  Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling.  They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.

But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition.  And then it’ll be your competition that is sitting down.  On yachts.  Drinking champagne.

Here are some quick facts about online selling from MarketingProfs:

  • 68% of B2B buyers now buy products online
  • 94% of B2B buyers do research online before they make a purchase
  • 83% of buyers use the vendor’s own website (!)
  • 77% use Google to find the information they want

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Microsoft Dynamics NAV 2016 – Follow These 3 Tips for a Successful Launch

Planning Microsoft Dynamics NAV 2016 Implementation

Our partner ArcherPoint knows NAV.  Dynamicweb’s own eCommerce and online marketing solution integrates seamlessly with Dynamics NAV and other ERPs, but what about implementation of NAV itself?  What does it take to have a successful implementation of your new Microsoft Dynamics NAV 2016?

ArcherPoint recently shared a blog post about what it takes to be successful.  Based on a case study of one of their clients, ArcherPoint boiled down their successful NAV launch to three T’s:

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Do You Offer BYOP, or ”Build Your Own Products,” With Your Dynamics AX or NAV System?

Build Your Own Products Configurator B2B

 

What product traits are most important to your customers?  For many manufacturers and wholesalers, “customization” may not the first thing that pops into your mind.  “Customization” is so frequently used that it means anything from printing your logo on a t-shirt to mass customization in manufacturing.

But for customers who have specific needs, they need a specific solution.  To bring customization to your customers, you want to give them the ability to “BYOP,” or “Build Your Own Products.”  And you’ve already got the data to make this possible – it’s in your Dynamics AX or NAV system!

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3 Smart Ways to Use Dynamics AX (or NAV) to Retain More Customers

brain smart marketing strategy

 

There are two things marketers and sales teams agree on: (1) Maintaining a steady flow of leads is tough work; and (2) anchovy is the worst flavor of ice cream.  We’re here to help with the first one.

Because lead generation and customer acquisition are so difficult, customer retention is an important aspect of a smart eCommerce strategy.  And how you use your existing Dynamics AX (or NAV) and your CRM for customer retention has a big impact on your profits.

Why is profitability linked to customer retention?  Because retaining a customer is actually cheaper than acquiring a whole new one.  (Thanks, Harvard Business School.)

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5 Quick Tips to Sell More with B2B eCommerce and Dynamics AX or NAV

sailboat speed sell more b2b ecommerce

 

B2B sales often have longer cycles than B2C.  Despite this, B2B sales teams, B2B marketing teams, and their loyal IT teams move at a breakneck pace.  We understand that, so let’s not even waste your time with an intro.

Here are 5 quick tips to sell more with B2B eCommerce and Dynamics AX or NAV.

  1. Have a Plan. Before you take a look at the tactics to increase your conversions, create a B2B eCommerce strategy. Know your target segments.  Know who your customers are, and know which customers buy which products.

As the wise Sun Tzu once said, “eCommerce is a river.”  We’re not sure what that means, but a documented digital strategy is a big help towards raising your conversion rates.

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