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Essential Links for Microsoft Dynamics NAV 2016 Users

links

 

Our partner ArcherPoint has once again come through in a major way for Microsoft Dynamics NAV users.  They are offering a downloadable PDF with tons (seriously, 2000 lbs-worth) of links relating to Dynamics NAV 2016.

Because Dynamicweb integrates with NAV to offer all-in-one eCommerce, online marketing, and content management, this is especially relevant to our readers.  Here’s a quick list of topics that the links cover:

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The Secret Sauce to Successful B2B Online Selling with Microsoft Dynamics AX and NAV

sauce B2B online selling microsoft dynamics nav ax

 

Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know.  Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling.  They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.

But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition.  And then it’ll be your competition that is sitting down.  On yachts.  Drinking champagne.

Here are some quick facts about online selling from MarketingProfs:

  • 68% of B2B buyers now buy products online
  • 94% of B2B buyers do research online before they make a purchase
  • 83% of buyers use the vendor’s own website (!)
  • 77% use Google to find the information they want

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Microsoft Dynamics NAV 2016 – Follow These 3 Tips for a Successful Launch

Planning Microsoft Dynamics NAV 2016 Implementation

Our partner ArcherPoint knows NAV.  Dynamicweb’s own eCommerce and online marketing solution integrates seamlessly with Dynamics NAV and other ERPs, but what about implementation of NAV itself?  What does it take to have a successful implementation of your new Microsoft Dynamics NAV 2016?

ArcherPoint recently shared a blog post about what it takes to be successful.  Based on a case study of one of their clients, ArcherPoint boiled down their successful NAV launch to three T’s:

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These 3 Metrics Tell You If Your B2B Content Marketing Is A Success

metrics data

 

Right off the bat, we will tell you that website traffic isn’t one of the three most important metrics for successful content marketing.  According to research by the Content Marketing Institute, traffic has been consistently named by B2B marketers as their most used metric over the past 6 years.  But it’s not the most effective.

For 2016, however, the CMI asked B2B marketers to rank metrics by importance, not by how much each metric was used.  Understandably, this yielded some different results.

The most important metrics to determine B2B content marketing success are:

  • Sales lead quality (87%)
  • Sales (84%)
  • Higher Conversion Rates (82%)

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Digital Transformation – Helpful Stats to Help You Conquer Your eCommerce Challenges

chess eCommerce conquer overcome digital transformation

 

This week, we have been analyzing the comprehensive report from The Altimeter Group about how companies use digital transformation to revolutionize their customer experience.  This digital transformation results in more leads, more sales, more conversions, more traffic, and more sunshine and rainbows. 

In the first post of this series, we identify digital transformation as a complete effort, from technology to brand-new business objectives, to improve the customer experience.  In our second post, we discuss what your online and eCommerce customers want from you.

In this final post on digital transformation, we will identify how to overcome the key challenges that prevent businesses from totally optimizing their customer experience and reaping the benefits.

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