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The Eyes Are the Windows to the Sale: Online Video B2B Marketing

eyeball money online b2b marketing video


Humans are visual creatures.  That’s why we have two eyes and only one…  um…  nose.  (Okay, we have two nostrils.)  Anyway, what we see has a huge impact on what we buy, which makes video an effective tool to add to your kit of B2B online marketing.

According to the “B2B Demand Generation Benchmark Report” from Software Advice, videos are the most-used type of content among the 200 B2B marketing professionals surveyed.  92% of respondents use videos in their B2B online marketing.  But everyone with two eyes and two nostrils knows that usage percentages aren’t everything.  Video was also most-commonly cited as producing a very high amount of leads.

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These 3 Metrics Tell You If Your B2B Content Marketing Is A Success

metrics data


Right off the bat, we will tell you that website traffic isn’t one of the three most important metrics for successful content marketing.  According to research by the Content Marketing Institute, traffic has been consistently named by B2B marketers as their most used metric over the past 6 years.  But it’s not the most effective.

For 2016, however, the CMI asked B2B marketers to rank metrics by importance, not by how much each metric was used.  Understandably, this yielded some different results.

The most important metrics to determine B2B content marketing success are:

  • Sales lead quality (87%)
  • Sales (84%)
  • Higher Conversion Rates (82%)

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More Money, Less Problems: Top Three Online Marketing Tactics for ROI

return on investment trees


For more money and less problems, efficiency is the name of the game.  But do you know which online marketing tactics give you the most dynamite for your dollar?  Whether you start a new budget on a new year, a fiscal year, or a quarterly review, ROI matters.

When you plan out your budget, it’s good to know which top three online marketing methods give the best return on investment.  And the answers might surprise you:

  • Email Marketing
  • SEO
  • Content Marketing

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Don’t Find the Money. Let the Money Find You. (With These 3 eCommerce and SEO Tips)

metal detector


You know those flimsy metal detectors that people bring to the beach?  With big floppy hats and some sunscreen on their noses, people trek to the sandy shores to find lost jewelry, buried treasure, or pirate’s booty washed ashore.  But do you know why that doesn’t work?  And why eCommerce with SEO does?

Metal detectors are like the old way of marketing – a blind search for someone who might show interest in your products.  Like sifting through grains of sand on the beach.  And despite all the people who own metal detectors, there’s a reason SEO and eCommerce are much more efficient ways to make sales and bring in the dollars.

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Oscars and eCommerce – “Inside Out” Proves the Value of Emotion in B2B Content Marketing


The extremely popular and critically-acclaimed Inside Out has gotten nominated for a Best Animated Picture Oscar.  It also has valuable lessons for your e-business, which is why we’re reprising this post from our Summer Movies blog series.

Inside Out features five emotions (Joy, Sadness, Anger, Fear, and Disgust) that exist, personified, inside a girl’s mind as she grows into adolescence.  Despite the power of these emotions, many marketers completely neglect a prospects’ feelings in their B2B content marketing.  And the inability to connect on an emotional level turns away potential customers as a result.

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