It’s that time again. No, not setting back your clocks. We already did that. No, not the Winter holiday season. You still have plenty of time for that. *Drumroll* … Apple just unveiled a new mobile phone!
Just like other annual rituals, Apple’s reveal of a new iPhone is an event we all have come to expect. But this time, something’s different… And the design of this new phone shows why mobile responsive design is more important than ever for your business.
With the expansive install base of mobile devices, mobile eCommerce is now necessary to serve all of your customers as an e-business. Responsive design, by definition, is the ability to fit your website experience to the size of any screen. In actuality, responsive design means responding to the needs of your customers. Unfortunately, with the rise of mobile devices, even an iPhone can be used for nefarious purposes.
That brings us to the infamous case regarding the San Bernardino terrorist shooting. The FBI has issued a court order to Apple to unlock an iPhone in order to find out what Syed Rizwan Farook, one of the two now-deceased killers, stored on that phone. Unfortunately (again), security measures aren’t that simple. The way this legal battle plays out may have ramifications for mobile eCommerce.
Let’s shine a light on one rising trend in media – the cord cutter. According to Pew, 1 in 7 Americans who once subscribed to cable or satellite television no longer subscribe. They cut the cord. Instead, these people choose to consume entertainment and news via Netflix, iTunes, YouTube, or any number of other streaming sites and services. As the entertainment industry scrambles to win over this sizable portion of their audience, their struggle provides a strong warning to businesses that deny the importance of m-commerce.
Where do you check your email? If you answer “On my computer,” you’re not wrong, but we’re looking for a more precise answer. More specifically, what location are you in when you check your email? At your work desk? At Starbucks? On the bowl? When it comes to best practices for email marketing, e-businesses must prepare for a variety of email-opening options.
You probably noticed something different with Google lately. It’s not the traffic, which is seeing more search queries than ever across a number of devices. It’s not their commitment to mobile responsive design, which is as strong as ever. What’s different is the logo. And with Google’s new logo, comes a new policy regarding mobile websites.
