Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know. Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling. They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.
But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition. And then it’ll be your competition that is sitting down. On yachts. Drinking champagne.
Your landing page is so old, Abe Lincoln thought you needed a redesign. And if your conversion rates are as bad as that joke, then it’s time to freshen up those landing pages.
Your landing page is often the first touchpoint for your online visitors. It’s the first time your potential customer sits at their desk (or tablet or wherever) and interacts with your website, so you don’t want their first impression to be an antebellum landing page that no longer converts. Old, crusty, irrelevant landing pages result in a loss of conversions.
Customers like you also read this blog. And – you know what – it’s good to know that. It’s nice to get that bit of social proof that lets you know you’re not wasting your time. Just that little bit of eCommerce personalization is pretty helpful. Of course, in order to say “customers like you,” we need to know the “you.”
The question of “you.” In the past, this was a philosophical inquiry into the nature of identity. Fortunately, now it’s much simpler. Now, we just want to know who is the customer, the “you.” The personal information about your prospects is what enables eCommerce personalization, a powerful tool in online selling.
In our previous blog post, we discuss how it’s possible to have the best ad but not the best conversions when compared to your competitors. There’s a reason: your ad sends them to your website, but your success at conversions still depends on a successful landing page. This is why landing page optimization is critical to ensuring you get the return on investment you want from your paid ads.
Let’s say you’ve just created the best online ad ever. Since the first amphibious creature first crawled upon land, there hasn’t been a better advertisement than the one you just made. That ad attracts many visitors to your landing pages… but you still have lower conversion rates than your competitors.
“HOW IS THIS POSSIBLE?” you shout to yourself in all capitalized letters. Well, even if your ad is perfect, the quality of your landing pages still dictates if those newly arrived visitors convert (via lead form, sign-up, etc.) or simply click away.