Email marketing is a powerful and dangerous tool for eCommerce. In the best case scenario, email is used to persuade, acquire, and retain eCommerce customers. Email lets you communicate with your leads anytime, wherever they are. Especially because your emails probably arrive in their pocket (on a mobile device.)
On the other hand, the way you handle email marketing could tarnish your brand image. Too many emails, and you are seen as a spammy annoyance. Irrelevant emails make your customers feel as if you don’t know or (worse) don’t care about what they actually want.
For more money and less problems, efficiency is the name of the game. But do you know which online marketing tactics give you the most dynamite for your dollar? Whether you start a new budget on a new year, a fiscal year, or a quarterly review, ROI matters.
When you plan out your budget, it’s good to know which top three online marketing methods give the best return on investment. And the answers might surprise you:
Digital marketing or offline marketing. You probably have a personal favorite. Maybe you like to get the warm feeling of pamphlets in your physical mailbox. Or maybe that just reminds you of all the bills stacked on your table. Or maybe you simply prefer the ability to choose your own marketing as you search for product content on Google.
When it comes to your business, however, we know that personal feelings don’t always determine success. When you plot your marketing strategy, you want to rely on the data, the facts, the hard numbers. “Give it to me straight,” you would say, if you were in a 1940’s gangster pic. The important question is: Which gives you better Return on Investment? Digital marketing or offline marketing?