Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know. Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling. They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.
But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition. And then it’ll be your competition that is sitting down. On yachts. Drinking champagne.
What product traits are most important to your customers? For many manufacturers and wholesalers, “customization” may not the first thing that pops into your mind. “Customization” is so frequently used that it means anything from printing your logo on a t-shirt to mass customization in manufacturing.
But for customers who have specific needs, they need a specific solution. To bring customization to your customers, you want to give them the ability to “BYOP,” or “Build Your Own Products.” And you’ve already got the data to make this possible – it’s in your Dynamics AX or NAV system!
Your e-business is a racecar. Just as a car requires gasoline to stay on the road, you need leads to keep your B2B business running. But unlike a racecar, you don’t get to pull over to a pit stop to refuel. You have to drive your company as you continue to generate leads to keep your business moving forward.
Leads are the fuel to your business. If you want to stay on the road, you have to keep the leads coming. That’s why it came as no surprise to us when a new study by Regalix revealed the top priorities of online marketers.
For B2B marketing automation, the top three objectives are:
Attitude is no platitude. Your beliefs, feelings, and disposition matter to how you run your e-business. Stanford University psychology professor Carol Dweck has written a lot about how attitude is a key factor in what makes people successful. Your attitude dictates your success in eCommerce.
If a potential customer wants an online feature that isn’t available on your website, how do you respond? How do you react when competitors offer advanced eCommerce features that you don’t?