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The Secret Sauce to Successful B2B Online Selling with Microsoft Dynamics AX and NAV

sauce B2B online selling microsoft dynamics nav ax


Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know.  Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling.  They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.

But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition.  And then it’ll be your competition that is sitting down.  On yachts.  Drinking champagne.

Here are some quick facts about online selling from MarketingProfs:

  • 68% of B2B buyers now buy products online
  • 94% of B2B buyers do research online before they make a purchase
  • 83% of buyers use the vendor’s own website (!)
  • 77% use Google to find the information they want

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Do You Offer BYOP, or ”Build Your Own Products,” With Your Dynamics AX or NAV System?

Build Your Own Products Configurator B2B


What product traits are most important to your customers?  For many manufacturers and wholesalers, “customization” may not the first thing that pops into your mind.  “Customization” is so frequently used that it means anything from printing your logo on a t-shirt to mass customization in manufacturing.

But for customers who have specific needs, they need a specific solution.  To bring customization to your customers, you want to give them the ability to “BYOP,” or “Build Your Own Products.”  And you’ve already got the data to make this possible – it’s in your Dynamics AX or NAV system!

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Supercharge Your e-Business with B2B Marketing Automation

race car competition B2B


Your e-business is a racecar.  Just as a car requires gasoline to stay on the road, you need leads to keep your B2B business running.  But unlike a racecar, you don’t get to pull over to a pit stop to refuel.  You have to drive your company as you continue to generate leads to keep your business moving forward.

Leads are the fuel to your business.  If you want to stay on the road, you have to keep the leads coming.  That’s why it came as no surprise to us when a new study by Regalix revealed the top priorities of online marketers.

For B2B marketing automation, the top three objectives are:

  • Improve lead nurturing (82%)
  • Improve lead quality (76%)
  • Increase lead generation (74%)

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Why Your Customers Abandon Your Shopping Carts and the Trick You Should Use to Get Them Back

sad cart


There’s a sad reality to online shopping.  Picture, for a moment, a shopping cart, all alone, as a tear slowly falls from its Buy Now button.

More than two-thirds of all shopping carts are left without a home, a family, or a future.  It’s tragic, really.  According to the Baymard Institute, the average abandoned shopping cart rate is 68.55%!

But why?  Why do potential customers become lost customers?  What is it about prospective online purchases that makes people run?  And why don’t they do this in the grocery aisle?

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Are You Losing Customers Because of Your eCommerce Attitude?

grumpy dog


Attitude is no platitude.  Your beliefs, feelings, and disposition matter to how you run your e-business.  Stanford University psychology professor Carol Dweck has written a lot about how attitude is a key factor in what makes people successful.  Your attitude dictates your success in eCommerce.

If a potential customer wants an online feature that isn’t available on your website, how do you respond?  How do you react when competitors offer advanced eCommerce features that you don’t?

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