Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know. Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling. They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.
But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition. And then it’ll be your competition that is sitting down. On yachts. Drinking champagne.
This week, we are dedicated to digital transformation, which is the optimization of the entire customer experience across every touchpoint. Our previous blog post discusses the myriad benefits, including more leads, more conversions, more traffic, more customer satisfaction, and more.
To optimize the entire customer experience, end-to-end, you need to first answer the question: What do your eCommerce customers want?
Accurate and up-to-date information
The ability to search your site with whatever device they choose (smartphone, tablet, or desktop)
“A relationship, I think, is like a shark,” Woody Allen says in his classic film Annie Hall. “It has to constantly move forward or it dies.” Your eCommerce business is the same. It must continue to move forward to survive.
In e-business, is it possible to have everything and nothing? If you’ve got product info, inventory data, customer-specific pricing, business logic, and tons more in your Microsoft Dynamics AX or NAV system, then it might seem like you have everything. But with no online sales, you’re forfeiting customer after customer to your technologically-savvy competitors.
With all this data, your business might have the resources customers want, but you still need a way to deliver it to them if you want to earn their sales.
So don’t just let this useful data sit in your ERP. Learn how to build great eCommerce with your Dynamics AX or NAV, and get started with integrated eCommerce today! (Maybe after you finish reading this post.)
Attitude is no platitude. Your beliefs, feelings, and disposition matter to how you run your e-business. Stanford University psychology professor Carol Dweck has written a lot about how attitude is a key factor in what makes people successful. Your attitude dictates your success in eCommerce.
If a potential customer wants an online feature that isn’t available on your website, how do you respond? How do you react when competitors offer advanced eCommerce features that you don’t?