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The Secret Sauce to Successful B2B Online Selling with Microsoft Dynamics AX and NAV

sauce B2B online selling microsoft dynamics nav ax

 

Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know.  Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling.  They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.

But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition.  And then it’ll be your competition that is sitting down.  On yachts.  Drinking champagne.

Here are some quick facts about online selling from MarketingProfs:

  • 68% of B2B buyers now buy products online
  • 94% of B2B buyers do research online before they make a purchase
  • 83% of buyers use the vendor’s own website (!)
  • 77% use Google to find the information they want

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Danger Ahead: How to Use Email to Increase eCommerce Sales

action climber email marketing danger

 

Email marketing is a powerful and dangerous tool for eCommerce.  In the best case scenario, email is used to persuade, acquire, and retain eCommerce customers.  Email lets you communicate with your leads anytime, wherever they are.  Especially because your emails probably arrive in their pocket (on a mobile device.)

On the other hand, the way you handle email marketing could tarnish your brand image.  Too many emails, and you are seen as a spammy annoyance.  Irrelevant emails make your customers feel as if you don’t know or (worse) don’t care about what they actually want.

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3 Smart Ways to Use Dynamics AX (or NAV) to Retain More Customers

brain smart marketing strategy

 

There are two things marketers and sales teams agree on: (1) Maintaining a steady flow of leads is tough work; and (2) anchovy is the worst flavor of ice cream.  We’re here to help with the first one.

Because lead generation and customer acquisition are so difficult, customer retention is an important aspect of a smart eCommerce strategy.  And how you use your existing Dynamics AX (or NAV) and your CRM for customer retention has a big impact on your profits.

Why is profitability linked to customer retention?  Because retaining a customer is actually cheaper than acquiring a whole new one.  (Thanks, Harvard Business School.)

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How to Build Great eCommerce With Microsoft Dynamics AX and NAV

Money Puzzle eCommerce

 

In e-business, is it possible to have everything and nothing?  If you’ve got product info, inventory data, customer-specific pricing, business logic, and tons more in your Microsoft Dynamics AX or NAV system, then it might seem like you have everything.  But with no online sales, you’re forfeiting customer after customer to your technologically-savvy competitors.

With all this data, your business might have the resources customers want, but you still need a way to deliver it to them if you want to earn their sales.

So don’t just let this useful data sit in your ERP.  Learn how to build great eCommerce with your Dynamics AX or NAV, and get started with integrated eCommerce today!  (Maybe after you finish reading this post.)

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New White Paper: 7 Keys to Creating the Best Online Customer Experience Possible

Experiential White Paper

Customer experience is THE competitive advantage for eCommerce.  Even more than price or product quality. The wide variety of online vendor and retailer options for your customers has resulted in skyrocketing customer expectations, which puts customer experience at the foreground

Come explore the ins and outs of customer experience and learn how to meet these expectations with Dynamicweb’s new white paper – Exploring the Experiential: 7 Keys to Creating the Best Online Customer Experience Possible.

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