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The Secret Sauce to Successful B2B Online Selling with Microsoft Dynamics AX and NAV

sauce B2B online selling microsoft dynamics nav ax

 

Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know.  Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling.  They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.

But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition.  And then it’ll be your competition that is sitting down.  On yachts.  Drinking champagne.

Here are some quick facts about online selling from MarketingProfs:

  • 68% of B2B buyers now buy products online
  • 94% of B2B buyers do research online before they make a purchase
  • 83% of buyers use the vendor’s own website (!)
  • 77% use Google to find the information they want

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What You Ignore When You Talk About Optimizing Your Customer Experience

lost wallet

 

If you talk about optimizing your customer experience, you’re already a step ahead.  With options that span from online self-service to mobile devices to social media to email to in-store experiences, it’s a daunting task to optimize each touchpoint for your prospects and customers.  Especially when each touchpoint is expected to recognize and identify the preferences and histories of each consumer for a seamlessly consistent experience.

The optimization of each touchpoint presents a very real opportunity for more leads and more sales.  Customer experience optimization is a true competitive advantage.  But the key to successful optimization often gets overlooked…

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5 Stats That Will Get You Racing to Optimize Your eCommerce Website

racecar driver site speed eCommerce optimization

 

The customer may be king, but the king wants to be a racecar driver.  In today’s market, we know that the customer experience dictates your eCommerce success.  We’ve posted blogs, written whitepapers, and hosted webinars on the topic.  We’re obsessed with helping you acquire and retain satisfied customers.

But before you put the crown on your customer, think about why your customers instead want a helmet and the keys to an F1 racer.  The reason is that site speed is a crucial component of the customer experience. 

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Digital Transformation – Helpful Stats to Help You Conquer Your eCommerce Challenges

chess eCommerce conquer overcome digital transformation

 

This week, we have been analyzing the comprehensive report from The Altimeter Group about how companies use digital transformation to revolutionize their customer experience.  This digital transformation results in more leads, more sales, more conversions, more traffic, and more sunshine and rainbows. 

In the first post of this series, we identify digital transformation as a complete effort, from technology to brand-new business objectives, to improve the customer experience.  In our second post, we discuss what your online and eCommerce customers want from you.

In this final post on digital transformation, we will identify how to overcome the key challenges that prevent businesses from totally optimizing their customer experience and reaping the benefits.

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Digital Transformation – What Does Your eCommerce Customer Want?

maze labyrinth customer experience

 

This week, we are dedicated to digital transformation, which is the optimization of the entire customer experience across every touchpoint.  Our previous blog post discusses the myriad benefits, including more leads, more conversions, more traffic, more customer satisfaction, and more.

To optimize the entire customer experience, end-to-end, you need to first answer the question:  What do your eCommerce customers want? 

  • Accurate and up-to-date information
  • The ability to search your site with whatever device they choose (smartphone, tablet, or desktop)
  • Consistency in a high-quality customer experience

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