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The Secret Sauce to Successful B2B Online Selling with Microsoft Dynamics AX and NAV

sauce B2B online selling microsoft dynamics nav ax

 

Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know.  Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling.  They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.

But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition.  And then it’ll be your competition that is sitting down.  On yachts.  Drinking champagne.

Here are some quick facts about online selling from MarketingProfs:

  • 68% of B2B buyers now buy products online
  • 94% of B2B buyers do research online before they make a purchase
  • 83% of buyers use the vendor’s own website (!)
  • 77% use Google to find the information they want

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Danger Ahead: How to Use Email to Increase eCommerce Sales

action climber email marketing danger

 

Email marketing is a powerful and dangerous tool for eCommerce.  In the best case scenario, email is used to persuade, acquire, and retain eCommerce customers.  Email lets you communicate with your leads anytime, wherever they are.  Especially because your emails probably arrive in their pocket (on a mobile device.)

On the other hand, the way you handle email marketing could tarnish your brand image.  Too many emails, and you are seen as a spammy annoyance.  Irrelevant emails make your customers feel as if you don’t know or (worse) don’t care about what they actually want.

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The Eyes Are the Windows to the Sale: Online Video B2B Marketing

eyeball money online b2b marketing video

 

Humans are visual creatures.  That’s why we have two eyes and only one…  um…  nose.  (Okay, we have two nostrils.)  Anyway, what we see has a huge impact on what we buy, which makes video an effective tool to add to your kit of B2B online marketing.

According to the “B2B Demand Generation Benchmark Report” from Software Advice, videos are the most-used type of content among the 200 B2B marketing professionals surveyed.  92% of respondents use videos in their B2B online marketing.  But everyone with two eyes and two nostrils knows that usage percentages aren’t everything.  Video was also most-commonly cited as producing a very high amount of leads.

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Digital Transformation – What Does Your eCommerce Customer Want?

maze labyrinth customer experience

 

This week, we are dedicated to digital transformation, which is the optimization of the entire customer experience across every touchpoint.  Our previous blog post discusses the myriad benefits, including more leads, more conversions, more traffic, more customer satisfaction, and more.

To optimize the entire customer experience, end-to-end, you need to first answer the question:  What do your eCommerce customers want? 

  • Accurate and up-to-date information
  • The ability to search your site with whatever device they choose (smartphone, tablet, or desktop)
  • Consistency in a high-quality customer experience

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These eCommerce Stats Reveal Why You Need Digital Transformation

shark eCommerce digital transformation

 

“A relationship, I think, is like a shark,” Woody Allen says in his classic film Annie Hall.  “It has to constantly move forward or it dies.”  Your eCommerce business is the same.  It must continue to move forward to survive.

Forward momentum is critical for e-business success, especially when your competition is waiting to eat you alive like Jaws.  That’s why we are going to take the next three blog posts to analyze, in-depth, a study by The Altimeter Group on the necessity of digital transformation.

This blog series will help you understand:

  • what digital transformation is,
  • why you need it,
  • which obstacles stand in your way,
  • and how you achieve this goal for more prosperous and profitable eCommerce.

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