Humans are visual creatures. That’s why we have two eyes and only one… um… nose. (Okay, we have two nostrils.) Anyway, what we see has a huge impact on what we buy, which makes video an effective tool to add to your kit of B2B online marketing.
According to the “B2B Demand Generation Benchmark Report” from Software Advice, videos are the most-used type of content among the 200 B2B marketing professionals surveyed. 92% of respondents use videos in their B2B online marketing. But everyone with two eyes and two nostrils knows that usage percentages aren’t everything. Video was also most-commonly cited as producing a very high amount of leads.
Right off the bat, we will tell you that website traffic isn’t one of the three most important metrics for successful content marketing. According to research by the Content Marketing Institute, traffic has been consistently named by B2B marketers as their most used metric over the past 6 years. But it’s not the most effective.
For more money and less problems, efficiency is the name of the game. But do you know which online marketing tactics give you the most dynamite for your dollar? Whether you start a new budget on a new year, a fiscal year, or a quarterly review, ROI matters.
When you plan out your budget, it’s good to know which top three online marketing methods give the best return on investment. And the answers might surprise you: