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7 Digital Marketing Discoveries from Gartner (and 7 Lessons to Learn)

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*sniffle*  Digital marketing is all grown up.  We remember when digital marketing was taking its first steps, and now look at it!  At least we still have the baby pictures.

A new report from Gartner, “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”  examines the maturation of digital marketing.  This new study takes a look at the current environment for digital marketing, eCommerce, and their intersection with the physical retail space

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The Eyes Are the Windows to the Sale: Online Video B2B Marketing

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Humans are visual creatures.  That’s why we have two eyes and only one…  um…  nose.  (Okay, we have two nostrils.)  Anyway, what we see has a huge impact on what we buy, which makes video an effective tool to add to your kit of B2B online marketing.

According to the “B2B Demand Generation Benchmark Report” from Software Advice, videos are the most-used type of content among the 200 B2B marketing professionals surveyed.  92% of respondents use videos in their B2B online marketing.  But everyone with two eyes and two nostrils knows that usage percentages aren’t everything.  Video was also most-commonly cited as producing a very high amount of leads.

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These 3 Metrics Tell You If Your B2B Content Marketing Is A Success

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Right off the bat, we will tell you that website traffic isn’t one of the three most important metrics for successful content marketing.  According to research by the Content Marketing Institute, traffic has been consistently named by B2B marketers as their most used metric over the past 6 years.  But it’s not the most effective.

For 2016, however, the CMI asked B2B marketers to rank metrics by importance, not by how much each metric was used.  Understandably, this yielded some different results.

The most important metrics to determine B2B content marketing success are:

  • Sales lead quality (87%)
  • Sales (84%)
  • Higher Conversion Rates (82%)

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Don’t Be a SERP Serf. Be a King or Queen with eCommerce SEO.

castle SERP serf SEO

 

If you need a primer on Feudalism, we don’t blame you.  You probably haven’t studied the social systems of medieval Europe since that one time you got lost on Wikipedia for the entire month of August.

Of course, we’re not talking about how you feud with your eCommerce competition… but the division of kings and peasants actually has a strong analogy in modern e-business.

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More Money, Less Problems: Top Three Online Marketing Tactics for ROI

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For more money and less problems, efficiency is the name of the game.  But do you know which online marketing tactics give you the most dynamite for your dollar?  Whether you start a new budget on a new year, a fiscal year, or a quarterly review, ROI matters.

When you plan out your budget, it’s good to know which top three online marketing methods give the best return on investment.  And the answers might surprise you:

  • Email Marketing
  • SEO
  • Content Marketing

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