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7 Digital Marketing Discoveries from Gartner (and 7 Lessons to Learn)

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*sniffle*  Digital marketing is all grown up.  We remember when digital marketing was taking its first steps, and now look at it!  At least we still have the baby pictures.

A new report from Gartner, “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”  examines the maturation of digital marketing.  This new study takes a look at the current environment for digital marketing, eCommerce, and their intersection with the physical retail space

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What You Ignore When You Talk About Optimizing Your Customer Experience

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If you talk about optimizing your customer experience, you’re already a step ahead.  With options that span from online self-service to mobile devices to social media to email to in-store experiences, it’s a daunting task to optimize each touchpoint for your prospects and customers.  Especially when each touchpoint is expected to recognize and identify the preferences and histories of each consumer for a seamlessly consistent experience.

The optimization of each touchpoint presents a very real opportunity for more leads and more sales.  Customer experience optimization is a true competitive advantage.  But the key to successful optimization often gets overlooked…

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Is Your Solution Ready? – Top Challenges & Great Tactics for B2B Lead Generation



What’s on your checklist for today?  Buy a new toothbrush, pick up the kids from kickball, pay the bills?  These are all admirable goals, but you can’t pay the bills without leads.  And, honestly, what would the kids say if you showed up without leads?  That’s why B2B marketers have their own priorities, and at the top of their list is B2B lead generation.

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Free Webinar Announcement – Is Your eCommerce Killing Your Business?

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What:  FREE Webinar – Is Your eCommerce Killing Your Business?

When: Wed, Apr 13, 2016 10:00 AM – 11:00 AM PDT

Not all eCommerce solutions are created equal.  If your eCommerce lacks the critical features that customers want, you are essentially forfeiting those customers to your competition.  And if your solution doesn’t even have the integration capabilities that makes such features possible, your own eCommerce solution is killing your business potential.

So what features matter to consumers?  And how are these features available to you and your business?

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Free Video – eCommerce Secrets from the Big Pros that Your Company Can Use


You may have seen us promote Dynamicweb’s latest webinar, eCommerce Secrets from the Big Pros that Your Company Can Use.  In this webinar, we discussed how your business can offer the same great customer experience as the successful online mega-companies.

We’re proud to announce that our Chief Marketing Officer Carmen Rosenzweig and our Sales Engineer Richard Lee delivered an awesome presentation on the tactics and strategies of the Big Pros.  And now you can watch this video on demand! 

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