Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know. Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling. They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.
But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition. And then it’ll be your competition that is sitting down. On yachts. Drinking champagne.
The customer may be king, but the king wants to be a racecar driver. In today’s market, we know that the customer experience dictates your eCommerce success. We’ve posted blogs, written whitepapers, and hosted webinars on the topic. We’re obsessed with helping you acquire and retain satisfied customers.
But before you put the crown on your customer, think about why your customers instead want a helmet and the keys to an F1 racer. The reason is that sitespeed is a crucial component of the customer experience.
This week, we have been analyzing the comprehensive report from The Altimeter Group about how companies use digital transformation to revolutionize their customer experience. This digital transformation results in more leads, more sales, more conversions, more traffic, and more sunshine and rainbows.
In the first post of this series, we identify digital transformation as a complete effort, from technology to brand-new business objectives, to improve the customer experience. In our second post, we discuss what your online and eCommerce customers want from you.
In this final post on digital transformation, we will identify how to overcome the key challenges that prevent businesses from totally optimizing their customer experience and reaping the benefits.
This week, we are dedicated to digital transformation, which is the optimization of the entire customer experience across every touchpoint. Our previous blog post discusses the myriad benefits, including more leads, more conversions, more traffic, more customer satisfaction, and more.
To optimize the entire customer experience, end-to-end, you need to first answer the question: What do your eCommerce customers want?
Accurate and up-to-date information
The ability to search your site with whatever device they choose (smartphone, tablet, or desktop)
“A relationship, I think, is like a shark,” Woody Allen says in his classic film Annie Hall. “It has to constantly move forward or it dies.” Your eCommerce business is the same. It must continue to move forward to survive.