Our partner ArcherPoint knows NAV. Dynamicweb’s own eCommerce and online marketing solution integrates seamlessly with Dynamics NAV and other ERPs, but what about implementation of NAV itself? What does it take to have a successful implementation of your new Microsoft Dynamics NAV 2016?
ArcherPoint recently shared a blog post about what it takes to be successful. Based on a case study of one of their clients, ArcherPoint boiled down their successful NAV launch to three T’s:
Email marketing is a powerful and dangerous tool for eCommerce. In the best case scenario, email is used to persuade, acquire, and retain eCommerce customers. Email lets you communicate with your leads anytime, wherever they are. Especially because your emails probably arrive in their pocket (on a mobile device.)
On the other hand, the way you handle email marketing could tarnish your brand image. Too many emails, and you are seen as a spammy annoyance. Irrelevant emails make your customers feel as if you don’t know or (worse) don’t care about what they actually want.
If you talk about optimizing your customer experience, you’re already a step ahead. With options that span from online self-service to mobile devices to social media to email to in-store experiences, it’s a daunting task to optimize each touchpoint for your prospects and customers. Especially when each touchpoint is expected to recognize and identify the preferences and histories of each consumer for a seamlessly consistent experience.
The optimization of each touchpoint presents a very real opportunity for more leads and more sales. Customer experience optimization is a true competitive advantage. But the key to successful optimization often gets overlooked…