Our partner ArcherPoint has once again come through in a major way for Microsoft Dynamics NAV users. They are offering a downloadable PDF with tons (seriously, 2000 lbs-worth) of links relating to Dynamics NAV 2016.
Because Dynamicweb integrates with NAV to offer all-in-one eCommerce, online marketing, and content management, this is especially relevant to our readers. Here’s a quick list of topics that the links cover:
Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know. Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling. They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.
But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition. And then it’ll be your competition that is sitting down. On yachts. Drinking champagne.
Our partner ArcherPoint knows NAV. Dynamicweb’s own eCommerce and online marketing solution integrates seamlessly with Dynamics NAV and other ERPs, but what about implementation of NAV itself? What does it take to have a successful implementation of your new Microsoft Dynamics NAV 2016?
ArcherPoint recently shared a blog post about what it takes to be successful. Based on a case study of one of their clients, ArcherPoint boiled down their successful NAV launch to three T’s:
Humans are visual creatures. That’s why we have two eyes and only one… um… nose. (Okay, we have two nostrils.) Anyway, what we see has a huge impact on what we buy, which makes video an effective tool to add to your kit of B2B online marketing.
According to the “B2B Demand Generation Benchmark Report” from Software Advice, videos are the most-used type of content among the 200 B2B marketing professionals surveyed. 92% of respondents use videos in their B2B online marketing. But everyone with two eyes and two nostrils knows that usage percentages aren’t everything. Video was also most-commonly cited as producing a very high amount of leads.