“A relationship, I think, is like a shark,” Woody Allen says in his classic film Annie Hall. “It has to constantly move forward or it dies.” Your eCommerce business is the same. It must continue to move forward to survive.
How far would you go to buy a Porsche for 50 cents? Would you walk down the block? Would you take the bus out of state? Would you spend 30 years circumnavigating the globe with 80 lbs. of sheet metal strapped to your back and handcuffed to a giant cassowary?
(Editor’s Note: A cassowary is a quite ferocious and quite still-alive dinosaur bird.)
“Want to save a few bucks?”
Your answer tells us a lot about what’s really important when implementing B2B eCommerce best practices.
What’s on your checklist for today? Buy a new toothbrush, pick up the kids from kickball, pay the bills? These are all admirable goals, but you can’t pay the bills without leads. And, honestly, what would the kids say if you showed up without leads? That’s why B2B marketers have their own priorities, and at the top of their list is B2B lead generation.