Your e-business is a racecar. Just as a car requires gasoline to stay on the road, you need leads to keep your B2B business running. But unlike a racecar, you don’t get to pull over to a pit stop to refuel. You have to drive your company as you continue to generate leads to keep your business moving forward.
Leads are the fuel to your business. If you want to stay on the road, you have to keep the leads coming. That’s why it came as no surprise to us when a new study by Regalix revealed the top priorities of online marketers.
For B2B marketing automation, the top three objectives are:
Here’s a common dilemma: You have high web traffic numbers, but before you can even roll out the red carpet, your visitors turn around and leave. Even if your guests stick around for a few page clicks, they end up exiting stage left without converting (either via a lead form or a purchase.) When people are on your site, but they’re not doing what you want them to, how do you respond? Our first answer is conversion optimization.