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7 Digital Marketing Discoveries from Gartner (and 7 Lessons to Learn)

gartner research ecommerce digital marketing

 

*sniffle*  Digital marketing is all grown up.  We remember when digital marketing was taking its first steps, and now look at it!  At least we still have the baby pictures.

A new report from Gartner, “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”  examines the maturation of digital marketing.  This new study takes a look at the current environment for digital marketing, eCommerce, and their intersection with the physical retail space

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Top 3 Tech Trends for SMBs in 2016

technology tech trends ecommerce 2016

 

If you’re a small or medium-sized business, you always want to stay several steps ahead of the competition.  Every step counts, which is why it’s so important to keep up with the most recent trends.

Our friends at ArcherPoint have a great new blog post with the top three tech trends for SMBs in 2016.

Here’s a quick rundown of the top trends that give you the competitive edge:

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Supercharge Your e-Business with B2B Marketing Automation

race car competition B2B

 

Your e-business is a racecar.  Just as a car requires gasoline to stay on the road, you need leads to keep your B2B business running.  But unlike a racecar, you don’t get to pull over to a pit stop to refuel.  You have to drive your company as you continue to generate leads to keep your business moving forward.

Leads are the fuel to your business.  If you want to stay on the road, you have to keep the leads coming.  That’s why it came as no surprise to us when a new study by Regalix revealed the top priorities of online marketers.

For B2B marketing automation, the top three objectives are:

  • Improve lead nurturing (82%)
  • Improve lead quality (76%)
  • Increase lead generation (74%)

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Conversion Optimization? Or Do You Have the Wrong Visitors?

conversion opt

 

Here’s a common dilemma:  You have high web traffic numbers, but before you can even roll out the red carpet, your visitors turn around and leave.  Even if your guests stick around for a few page clicks, they end up exiting stage left without converting (either via a lead form or a purchase.)  When people are on your site, but they’re not doing what you want them to, how do you respond?  Our first answer is conversion optimization.

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