Dynamicweb eBusiness Blog Header
Microsoft Dynamics NAV 2016 – Follow These 3 Tips for a Successful Launch

Planning Microsoft Dynamics NAV 2016 Implementation

Our partner ArcherPoint knows NAV.  Dynamicweb’s own eCommerce and online marketing solution integrates seamlessly with Dynamics NAV and other ERPs, but what about implementation of NAV itself?  What does it take to have a successful implementation of your new Microsoft Dynamics NAV 2016?

ArcherPoint recently shared a blog post about what it takes to be successful.  Based on a case study of one of their clients, ArcherPoint boiled down their successful NAV launch to three T’s:

Read More …

Tags: , , , , , , , , , , , ,

7 Digital Marketing Discoveries from Gartner (and 7 Lessons to Learn)

gartner research ecommerce digital marketing

 

*sniffle*  Digital marketing is all grown up.  We remember when digital marketing was taking its first steps, and now look at it!  At least we still have the baby pictures.

A new report from Gartner, “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”  examines the maturation of digital marketing.  This new study takes a look at the current environment for digital marketing, eCommerce, and their intersection with the physical retail space

Read More …

Tags: , , , , , , , , , , , , , , , , ,

Danger Ahead: How to Use Email to Increase eCommerce Sales

action climber email marketing danger

 

Email marketing is a powerful and dangerous tool for eCommerce.  In the best case scenario, email is used to persuade, acquire, and retain eCommerce customers.  Email lets you communicate with your leads anytime, wherever they are.  Especially because your emails probably arrive in their pocket (on a mobile device.)

On the other hand, the way you handle email marketing could tarnish your brand image.  Too many emails, and you are seen as a spammy annoyance.  Irrelevant emails make your customers feel as if you don’t know or (worse) don’t care about what they actually want.

Read More …

Tags: , , , , , , , , , , ,

The Eyes Are the Windows to the Sale: Online Video B2B Marketing

eyeball money online b2b marketing video

 

Humans are visual creatures.  That’s why we have two eyes and only one…  um…  nose.  (Okay, we have two nostrils.)  Anyway, what we see has a huge impact on what we buy, which makes video an effective tool to add to your kit of B2B online marketing.

According to the “B2B Demand Generation Benchmark Report” from Software Advice, videos are the most-used type of content among the 200 B2B marketing professionals surveyed.  92% of respondents use videos in their B2B online marketing.  But everyone with two eyes and two nostrils knows that usage percentages aren’t everything.  Video was also most-commonly cited as producing a very high amount of leads.

Read More …

Tags: , , , , , , , , , , , , , , , , ,

These 3 Metrics Tell You If Your B2B Content Marketing Is A Success

metrics data

 

Right off the bat, we will tell you that website traffic isn’t one of the three most important metrics for successful content marketing.  According to research by the Content Marketing Institute, traffic has been consistently named by B2B marketers as their most used metric over the past 6 years.  But it’s not the most effective.

For 2016, however, the CMI asked B2B marketers to rank metrics by importance, not by how much each metric was used.  Understandably, this yielded some different results.

The most important metrics to determine B2B content marketing success are:

  • Sales lead quality (87%)
  • Sales (84%)
  • Higher Conversion Rates (82%)

Read More …

Tags: , , , , , , , , , , ,