Our partner ArcherPoint has once again come through in a major way for Microsoft Dynamics NAV users. They are offering a downloadable PDF with tons (seriously, 2000 lbs-worth) of links relating to Dynamics NAV 2016.
Because Dynamicweb integrates with NAV to offer all-in-one eCommerce, online marketing, and content management, this is especially relevant to our readers. Here’s a quick list of topics that the links cover:
Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know. Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling. They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.
But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition. And then it’ll be your competition that is sitting down. On yachts. Drinking champagne.
Our partner ArcherPoint knows NAV. Dynamicweb’s own eCommerce and online marketing solution integrates seamlessly with Dynamics NAV and other ERPs, but what about implementation of NAV itself? What does it take to have a successful implementation of your new Microsoft Dynamics NAV 2016?
ArcherPoint recently shared a blog post about what it takes to be successful. Based on a case study of one of their clients, ArcherPoint boiled down their successful NAV launch to three T’s:
Email marketing is a powerful and dangerous tool for eCommerce. In the best case scenario, email is used to persuade, acquire, and retain eCommerce customers. Email lets you communicate with your leads anytime, wherever they are. Especially because your emails probably arrive in their pocket (on a mobile device.)
On the other hand, the way you handle email marketing could tarnish your brand image. Too many emails, and you are seen as a spammy annoyance. Irrelevant emails make your customers feel as if you don’t know or (worse) don’t care about what they actually want.