Since AX 2009, Dynamicweb has been integrating with this ERP using web services through the Application Integration Framework (AIF). With the release of the cloud version of AX, AIF has been replaced with OData (Open Data). This standard protocol allows external access to AX data and business objects using RESTful web services. This is a significant improvement over the proprietary AIF (SOAP based) since RESTful api’s are more efficient when it comes to bandwidth utilization. Since an AX-integrated Dynamicweb B2B e-commerce solution may want to provide live lookups to specific pricing, inventory and product assortments, accessing the AX server frequently (based on website traffic) may be required, and now OData for D365 Operations supports optimized data interchange.
Once upon a time, your online business technology platform was a new thing of spectacular awesomeness. Remember the day you “put your business up on the web?” And just like that, your company was instantly visible to potential customers from all around the entire globe. Next, with IT to guide you, your customers could buy things from you from the comfort of their office desks or even from home. You handled inventory control and kept track of orders manually using Xcel sheets and making lots of calls – usually from a landline.
And If a customer ordered something that you had already sold out of on either a B2C or B2B e-commerce site, well too bad. At least you could send them nice note telling them how sorry you were for the inconvenience.
Sometimes you could even get that note out to your bummed out shopper within 48 hours!
In 2016, that eCommerce scenario is downright haunting and scary! So ask yourself, “Is your ecommerce the walking dead?” If so, it’s likely that an integrated eCommerce solution, like Dynamicweb, has the power to save your day.
Projections estimate that B2B e-commerce will hit $12 TRILLION dollars in sales, worldwide, by the year 2020, up from $5.5 trillion in 2012.
And presently, 57% of the B2B buying process is done prior to even engaging with Sales.
This kind of marketplace demands not only an ecommerce site that looks good and works well, it’s got to work HARD. An acceptable eCommerce solution offers the flexibility to integrate seamlessly with CRM and ERP, contain marketing features that allow for personalization and purchase suggestions, and sophisticated marketing campaigns that can handle different lists for difference campaigns, have robust filtering capability, and design adaptability.
So don’t let the ghost of a machine, or the devil of an antiquated eCommerce platform suck the life out of your business.
For more information, please download, “More than A shopping Cart.” This white paper contains valuable and actionable information. Get the White Paper HERE.
Our partner ArcherPoint has once again come through in a major way for Microsoft Dynamics NAV users. They are offering a downloadable PDF with tons (seriously, 2000 lbs-worth) of links relating to Dynamics NAV 2016.
Because Dynamicweb integrates with NAV to offer all-in-one eCommerce, online marketing, and content management, this is especially relevant to our readers. Here’s a quick list of topics that the links cover:
Don’t tell anyone, but we’re about to tell you something that many of your competitor’s already know. Your Microsoft Dynamics AX and NAV solutions are extremely powerful tools for online selling. They store lots of valuable data including your product inventory, business logic, customer-specific pricing, and more.
But if you simply sit on your AX or NAV without heating up its full potential for online sales, you cede a potential advantage to your competition. And then it’ll be your competition that is sitting down. On yachts. Drinking champagne.
Here are some quick facts about online selling from MarketingProfs:
- 68% of B2B buyers now buy products online
- 94% of B2B buyers do research online before they make a purchase
- 83% of buyers use the vendor’s own website (!)
- 77% use Google to find the information they want
Our partner ArcherPoint knows NAV. Dynamicweb’s own eCommerce and online marketing solution integrates seamlessly with Dynamics NAV and other ERPs, but what about implementation of NAV itself? What does it take to have a successful implementation of your new Microsoft Dynamics NAV 2016?
ArcherPoint recently shared a blog post about what it takes to be successful. Based on a case study of one of their clients, ArcherPoint boiled down their successful NAV launch to three T’s: