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Danger Ahead: How to Use Email to Increase eCommerce Sales

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Email marketing is a powerful and dangerous tool for eCommerce.  In the best case scenario, email is used to persuade, acquire, and retain eCommerce customers.  Email lets you communicate with your leads anytime, wherever they are.  Especially because your emails probably arrive in their pocket (on a mobile device.)

On the other hand, the way you handle email marketing could tarnish your brand image.  Too many emails, and you are seen as a spammy annoyance.  Irrelevant emails make your customers feel as if you don’t know or (worse) don’t care about what they actually want.

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The Eyes Are the Windows to the Sale: Online Video B2B Marketing

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Humans are visual creatures.  That’s why we have two eyes and only one…  um…  nose.  (Okay, we have two nostrils.)  Anyway, what we see has a huge impact on what we buy, which makes video an effective tool to add to your kit of B2B online marketing.

According to the “B2B Demand Generation Benchmark Report” from Software Advice, videos are the most-used type of content among the 200 B2B marketing professionals surveyed.  92% of respondents use videos in their B2B online marketing.  But everyone with two eyes and two nostrils knows that usage percentages aren’t everything.  Video was also most-commonly cited as producing a very high amount of leads.

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These 3 Metrics Tell You If Your B2B Content Marketing Is A Success

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Right off the bat, we will tell you that website traffic isn’t one of the three most important metrics for successful content marketing.  According to research by the Content Marketing Institute, traffic has been consistently named by B2B marketers as their most used metric over the past 6 years.  But it’s not the most effective.

For 2016, however, the CMI asked B2B marketers to rank metrics by importance, not by how much each metric was used.  Understandably, this yielded some different results.

The most important metrics to determine B2B content marketing success are:

  • Sales lead quality (87%)
  • Sales (84%)
  • Higher Conversion Rates (82%)

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Top 3 Tech Trends for SMBs in 2016

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If you’re a small or medium-sized business, you always want to stay several steps ahead of the competition.  Every step counts, which is why it’s so important to keep up with the most recent trends.

Our friends at ArcherPoint have a great new blog post with the top three tech trends for SMBs in 2016.

Here’s a quick rundown of the top trends that give you the competitive edge:

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What You Ignore When You Talk About Optimizing Your Customer Experience

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If you talk about optimizing your customer experience, you’re already a step ahead.  With options that span from online self-service to mobile devices to social media to email to in-store experiences, it’s a daunting task to optimize each touchpoint for your prospects and customers.  Especially when each touchpoint is expected to recognize and identify the preferences and histories of each consumer for a seamlessly consistent experience.

The optimization of each touchpoint presents a very real opportunity for more leads and more sales.  Customer experience optimization is a true competitive advantage.  But the key to successful optimization often gets overlooked…

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