Every fall, NAVUG (the big conference for the Microsoft Dynamics NAV User Group) rolls into a city and builds a great learning environment for ERP users everywhere. NAVUG 2015 is in Reno-Tahoe, Nevada, and Dynamicweb will be there to show the myriad benefits of integrating your Microsoft Dynamics NAV with ecommerce. The dates are October 12th – 16th. Registration is open now!
NAVUG hosts keynotes, group discussions, roundtables, and more, all designed to give you a comprehensive education on Enterprise Resource Planning solutions. Microsoft Dynamics NAV, a powerful ERP system from Microsoft, helps you manage your product inventory, prices, orders, supply chain, and more. And if you sell products online or if you plan to in the future, then an ecommerce solution that seamlessly integrates with your NAV system is essential if you want to deliver the best experience for your customers.
Customers today want self-service, which means they want access to the product, pricing, and order info that’s in your ERP. The data in your Microsoft Dynamics NAV solution is just as useful for online selling as it is for offline selling. The first step, of course, is getting that information from your back-end systems to your website. That’s where integration comes in.
Without an ecommerce solution that “talks” to your Microsoft Dynamics NAV, maintenance and updates for your website would be an arduous, time-consuming, manual process of data reentry. Integration, on the other hand, instantly updates the data from your ERP to your ecommerce site in realtime. Customers get the up-to-date product info they demand in order to make purchases online, and you save time, money, and administration.
Self-service means empowering the customer with the ability to learn about your products and place online orders themselves. Imagine the loss of customer trust if your product data or inventory information is incorrectly displayed on your website when the customer places an order. As soon as you realize the error, you contact the customer and tell them that they ordered the wrong product or that the item is out of stock. Do you think the customer is more or less likely to make a second attempt at a purchase?
The ability to store and manage all your data from your Microsoft Dynamics NAV and have your ecommerce site reflect the most recent updates saves you from these situations. ERP integration further enables customers to perform extensive product searches on your website with advanced filtering options, access their individual order history, and even see personalized discounts and catalogs. Of course, an ecommerce solution with seamless integration and a rich feature set is also a part of the equation.
All the business logic from your ERP is carried over to your ecommerce site with integration as well. These rules get very complex (regarding freight, quantity pricing, discounts, etc.,) so it’s best to let your Microsoft Dynamics NAV solution handle the business logic and have your ecommerce site reflect those rules on the frontend.
NAVUG 2015 looks to be a great learning experience for businesses to get the most out of their NAV solutions. And to really get the most out of your ERP, use this powerful tool to optimize and grow your business online. If you want to learn more, come say “Hi” to Dynamicweb at NAVUG. We’ll be at Booth 640. See you there!