Have you ever wondered just how top performers do what they do? Whether we talk about high-flying acrobat performers or the top performers in retail organizations, each person or company has some je ne sais quoi that allows them to rise above and beyond the competition.
For the top performers in online business, that special something is web content management!
98% is practical unanimity on the importance of a high quality web experience. Even acrobats that fly on trapeze with the greatest of ease don’t reach that type of consensus on what makes a top performance.
But let’s rewind for a bit. How do we identify the top performers?
According to Gleanster’s report, the top performers gain that distinction due to their increases in revenue, eCommerce conversion rates, and unique visitors to their website. And they used integrated web content management to reach their goals.
Of course, the top performers have their own challenges as well. These top performers want to expand their their businesses online with content creation, personalization, online selling, and support for multiple channels (including mobile).
Each of these concerns, once implemented, bolster the competitive advantage gained from an improved digital experience for the customer. To gain the digital edge, it’s best to implement a web content management and eCommerce solution that integrates with your existing systems. Read More …
Regarding a New York law allowing the state to enforce an Internet sales tax, the Supreme Court has made its decision. And its decision is to not make a decision. As is customary for a great number of cases, the Supreme Court has passed on hearing the appeal made by Overstock.com and Amazon against the law.
In plain language, the law stands. Specifically, the law requires e-commerce companies to collect an Internet sales tax from shoppers in the state even if the retailers do not have a physical presence (or nexus) there.
The Supreme Court was characteristically silent on the reasons behind their reluctance to hear the appeal, but even Amazon, who filed the appeal, is backing off. As we’ve discussed in this blog, Amazon increasingly sees a competitive benefit by creating nexuses within individual states, enabling it to provide same-day delivery and lowering shipping costs. Furthermore, Amazon’s smaller competitors may not be able to comply with the increased regulation.
The Supreme Court’s decision also comes amidst growing support for an Internet sales tax from the states themselves. New York is not alone. Several states have pushed for an Internet sales tax, including New Jersey, Texas, South Carolina, Illinois, Washington, among others. With the Supreme Court passing on the appeal, the out-of-state tax remains in New York, and other states may also look to emulate New York’s law. But these are still one-by-one situations with each state enacting their own legislation.
More than ever eCommerce businesses are looking at the option of sales tax automation. With the current buzz surrounding sales tax legislation, and states hiring auditors at a breakneck pace to make up for budget shortfalls, the time is now to consider automation.
Currently handling your sales tax requirements manually? Don’t worry – you’re not the only one. Many eCommerce businesses either do their own sales tax remittance, or pay for bookkeeping or accounting help. There is a cost for doing it either way; in time, resources, accuracy and dollars. You may need to subscribe to tax content you can use on an invoice or line item level. As a business you are responsible for making sure you know all the changes that occur where you have to collect sales tax.
You also need to file on time. One state can be difficult enough,but as your business expands, complexity grows and staying on top of all the tax information becomes much more cumbersome.
Currently considering automation? There are over 11,000 jurisdictions in the United States. The complexity of sales tax is off of the charts. As an eCommerce business owner this is the time to consider taking a more streamlined approach by automating the entire process of sales tax compliance. Whether you are a small business selling in one state, a business expecting to be over the threshold for the Marketplace Fairness Act, or a company with Nexus in multiple states, many businesses are deciding that sales tax can be an opportunity. Read More …
To start planning or re-planning your shiny 2014 strategy, it’s best to understand the different challenges marketers face with content.
Blogs for the Win
It’s no surprise that the first question among many B2B marketing strategists is wondering what type of content to actually create. Let’s take a look at the data.
From the B2B Content Marketing 2014 study, we know that blogs are a big hit. 79% of the “Best in Class” marketers saw blogs as the most effective content.
When it comes to B2B marketing, blogs present a way to give your company a voice on the most recent industry happenings. Blogs also build a community around that voice in the comments section. Other highly-ranked content by top marketers includes case studies, videos, webinars, eNewsletters, research reports, whitepapers, and articles on your website.
What’s Your Story?
Each of these types of content fits for a specific goal. If you want to truly express to potential clients how much your products ease pain points, a case study on a former client makes a great piece of content. The important takeaway for B2B marketing is that you want to tell a story, either about your company, your products, your clients, or your views on the industry. Start your content strategy by identifying what makes you unique compared to your competitors and use that to distinguish yourself in your content. Read More …
It may be too early to watch the ball drop in Times Square, but it’s not too early to start planning your B2B marketing for the upcoming year. In fact, the new report B2B Content Marketing 2014 Benchmarks, Budgets, and Trends cites a well-documented content marketing plan as a key driver of success for top B2B marketers. The study, conducted by the Content Marketing Institute, examines a number of content marketing trends leading into the New Year. Whether your business is large or small, content marketing helps to build a connection with your brand, generate leads, and attract traffic to your website.
Content marketing is booming. According to the report, 93% of B2B marketers use content marketing as a part of the overall strategy. 78% of those who were creating content last year are creating more content now. And this makes sense for B2B marketing. Content is a great way to achieve business objectives. But if everyone’s using content marketing, then those that use it well are the ones that stand out.
We began this blog by talking about planning for the New Year, and that’s because planning is essential. While only 44% of B2B marketers have a documented content strategy, the ones that do are the most effective. Your content strategy encompasses how you develop content, what kinds of content you develop, as well as how you deploy and manage content. It’s worth planning each aspect of your content strategy. But how do you begin to plan? Read More …